Advertise with 417
Word of mouth starts here.
On a monthly basis, 417 Magazine reaches more than 135,000 active, engaged readers who have the discretionary income to purchase the products and services that cater to their lifestyles. In fact, 40% of ALL spending in Southwest Missouri comes from 417 Magazine subscribers. That's a powerful economic force, especially considering that 78% of our audience frequently purchases products and services from ads seen in our publications.
In addition, we are followed by more than 69,087 social media users, host thousands of guests at our annual events, and have a competitively high open rate among our more than 58,210 email contacts. Our websites also have 71,446 monthly visitors on average.
We'd love to help you make our audience your audience, too.
Our readers are
Affluent
Average household income of $182,943
Shoppers
78% frequently purchase from ads seen in our magazines
Decision Makers
75% are business owners or senior managers
Luxury Homeowners
Average home value is $500,868
Parents
60% have children
Charitable
75% attend charitable events annually
CLIENT TESTIMONIALS
MITCHUM JEWELERS
"We brought 417 Magazine into our marketing plan more than 13 years ago, and have been very pleased with the results. Their subscription audience aligns with our target audience. Being a consistent monthly advertiser has opened the door for new customers that have then turned into lifelong loyal customers. The additional benefits and added value increase our exposure beyond the monthly advertisement. We're thankful for our partnership with 417."—Randy Mitchum
INVIKTUS SALON
“417 Magazine has been a huge asset to me for branding my business. I love the time and effort everyone takes in working with me and my brand and that the vision is clear. I also appreciate knowing this is not just a short term investment for my company—it is a long term relationship."—Christa Stephens
MOUREY'S CARPET
"417 Magazine always makes the cut for the advertising budget for Mouery's Flooring. We view our ads as a medium to share our beautiful floors with Springfield, as a way to consistently keep a presence with our target market, and finally, as a way to keep us connected to other like-minded businesses in 417-land. We love to see our images & products sprinkled throughout the magazine and we love it even more when people bring 417 Magazine into our store with specific products that they want to see! Our partnership with 417 Magazine has been an integral part of our overall growth."—Rick & Elisabeth Mouery
